Did you know all budget presented by various finance ministers since independence is available in pdf format at Indian Government’s budget website - indiabudget.nic.in. (The webcast of this year’s budget to be presented tomorrow, 26th Feb will also be available on the same site.)
I happened to look at few of the budget archives and here [...]

Me and Ashu love Subway sandwiches. Be it Japan or India, we have been a frequent visitor to the nearest Subway outlet. However, one outlet has never failed to disappoint us- the one on Bannerghatta Road. 3 years back we visited the outlet around the time it had just opened. We were treated to a [...]

Tata’s electronics retail store, Croma is nice place to spend time in Eva Mall, Brigade Road. A few months back, we purchased a electric kettle to help boil/heat water for Aashira, without the hassles of a vessel-on-gas-stove-&-keep-watch. It was Croma’s own brand, I forgot the name. These in-house brands may not have the appeal of [...]

Aashira is 6 months and 10 days now. She is now manageable in restaurants. We have learnt to keep her entertained in restaurants, malls etc. So, we decided to buffet at Cafe Masala in Eva Mall. Just as we entered the restaurant, down came the rains pouring. In most cases, we would have been happy [...]

Why do retailers price products at Rs 99, Rs 109, Rs 199 etc? It is a marketing practice referred to as “Psychological pricing“. Debatable theories can be built on this practice. Personally to me, it doesn’t make a difference. A rupee difference will not change my mind either to buy or not to buy.
My problem [...]

Another app called NetaNaap, an attempt to build a public perception on the Indian politicians. Contrary to obvious belief, I started working on it much before the Mumbai terror attacks! When I came across Noah Brier’s BrandTags.net, I was impressed with the approach. After some thought on the possible adaptations from an Indian context, I [...]

Found this excellent resouce @ Amit Ranjan’s Webyantra- India Salary Handbook by Kelly Services India. I am pretty surprised to find it to be free since such a report which is probably the first time in India (by my knowledge), could have easily found buyers. Much appreciated.
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