Me and Ashu love Subway sandwiches. Be it Japan or India, we have been a frequent visitor to the nearest Subway outlet. However, one outlet has never failed to disappoint us- the one on Bannerghatta Road. 3 years back we visited the outlet around the time it had just opened. We were treated to a [...]

Tata’s electronics retail store, Croma is nice place to spend time in Eva Mall, Brigade Road. A few months back, we purchased a electric kettle to help boil/heat water for Aashira, without the hassles of a vessel-on-gas-stove-&-keep-watch. It was Croma’s own brand, I forgot the name. These in-house brands may not have the appeal of [...]

Though I had followed the book release of Stay Hungry, Stay Foolish on Rashmi Bansal’s blog, I did not get a opportunity to buy one. Last Thursday, I read a couple of chapters from a copy I lent from a colleague in the cab. The same night, I ordered the book from BookCurry.com. Why BookCurry? [...]

As Bharti Airtel celebrated its 100 millionth customer a few days, I was still fighting the battle of Airtel to get my personal number unlocked. It has been locked since 2 months for non-payment of bills. The reality: Airtel has screwed up with the change in account numbers somewhere around december-jan. Call centre say my [...]

Why do retailers price products at Rs 99, Rs 109, Rs 199 etc? It is a marketing practice referred to as “Psychological pricing“. Debatable theories can be built on this practice. Personally to me, it doesn’t make a difference. A rupee difference will not change my mind either to buy or not to buy.
My problem [...]