Though I had followed the book release of Stay Hungry, Stay Foolish on Rashmi Bansal’s blog, I did not get a opportunity to buy one. Last Thursday, I read a couple of chapters from a copy I lent from a colleague in the cab. The same night, I ordered the book from BookCurry.com. Why BookCurry? [...]

Why do retailers price products at Rs 99, Rs 109, Rs 199 etc? It is a marketing practice referred to as “Psychological pricing“. Debatable theories can be built on this practice. Personally to me, it doesn’t make a difference. A rupee difference will not change my mind either to buy or not to buy.
My problem [...]