As we went through the months of Ashu’s pregnancy it seemed like the most sort after date, the date of delivery, was end of a long process. Only after the delivery, reality sets in that it is also beginning of a longer (never ending) process - the task or art (whichever way one looks) of [...]

Me and Ashu love Subway sandwiches. Be it Japan or India, we have been a frequent visitor to the nearest Subway outlet. However, one outlet has never failed to disappoint us- the one on Bannerghatta Road. 3 years back we visited the outlet around the time it had just opened. We were treated to a [...]

Tata’s electronics retail store, Croma is nice place to spend time in Eva Mall, Brigade Road. A few months back, we purchased a electric kettle to help boil/heat water for Aashira, without the hassles of a vessel-on-gas-stove-&-keep-watch. It was Croma’s own brand, I forgot the name. These in-house brands may not have the appeal of [...]

Why do retailers price products at Rs 99, Rs 109, Rs 199 etc? It is a marketing practice referred to as “Psychological pricing“. Debatable theories can be built on this practice. Personally to me, it doesn’t make a difference. A rupee difference will not change my mind either to buy or not to buy.
My problem [...]

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